Nick Chaconas
January 4, 2024

End Goals are greater than Means Goals.

I know .. I know .. I told you all that I’m never writing goals again. I probably should have put an * next to that statement, but I didn’t .. sue me.

I was talking with a friend the other day about what he wanted to accomplish this year. We went back and forth and he agreed to allow me to become an accountability partner for him. He agreed to put some thought into what he wanted to achieve in 2024 and get back to me that evening.

As promised, he sent an email with a spreadsheet his manager had him fill out back in November when he was cajoled into completing an ancient goal writing exercise.

He called and told me that he was burnt out from trying to figure out his Why.

I believe his burn out was a result of focusing on Mean Goals:

• Make so many calls

• Convert so many leads

• Do so many deals

• To ultimately Make so much money.

The problem with these types of goals is they are not connected with his true desires.

End Goals, on the other hand, reveal true desires to live your best life. These goals are unique to you and your life’s journey.

End Goals are about what do you really want in life and what would make you genuinely happy??

Which leads us to the 3 Most Important Questions:

1.      What do you want to EXPERIENCE in life?

2.      How do you want to GROW and DEVELOP yourself?

3.      How do you want to CONTRIBUTE to the world?

To complete this exercise, take a sheet of paper and draw 2 lines from top to bottom, creating 3 columns. Add the headings: Experience | Growth | Contribution.

Take 90 seconds to write a list of every that you can think of that would make you happy in the Experience column.

• consider everything from your love life to your relationships

• with unlimited funds, what car(s) would you drive .. what would your house/homes look like

• where do you want to travel

• what hobbies, sports, activities to you want to experience

Then take 90 seconds to fill out the Growth column:

• how do you want to deveopl? what skills do you want to obtain

• learn more languages?

• health and fitness … how long do you want to live?

• how do you want to feel in your old age?

• spirtiual life?

Finally, take 90 second in the Contribution column:

• how can you contribute to your family, friends, community, etc?

• what do you want your legacy to be?

• what problem(s) would you like to solve for the betterment of everyone?

Here's my list ...

I had a brighter vision of, and became more excited for, my future and became more connected to my Why without ever asking myself “What is my Why?” or completing a soul-sucking goal-setting worksheet.

Take 5 minutes to answer the 3 Most Important Questions .. and how different you feel then just writing a list of lifeless goals.

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