Happy New Year
Happy New Year!
I've always been curious .. how far into January is it OK to still say Happy New Year? Have I committed an unforgiveable transgression?? If so, oh well ... my philosophy for 2025 and beyond is summed up nicely in this coaster I saw at my sister's house on Christmas Day.
If you have an issue with that .. I refer you back to said coaster.
And now on to business.
No matter the business you are running .. it's success is based on two simple steps:
Obtaining Leads
Closing Leads
How the leads are obtained and then closed is where things start to go sideways.
I've mentioned on more than one occasion that I decided early in my investing business that I was simply going to have someone else generate the lead and then sell the lead to me .. it's called Pay-Per-Lead and quite possibly the easiest way to get started.
Just last month, I paid one of my lead providers $2,500 and within 24 hours I had 2 leads sent to me .. within 2 weeks I had 21 leads in my system. From those leads, I have
1 deal pending with an expected profit of $10,000
1 more deal on the hook with another $10,000 profit margin. I have an appointment set for next week to visit the property and possibly finalize the deal.
2 listing opportunities that have $15,000 in gross commission potential.
As a licensed agent in Maryland, I will keep those listings for myself, but what I learned last year is these cash offer leads that convert to listings take me away from my core business of purchasing properties to either flip or assign.
In order to keep me focused on that North Star, I'm actively looking to partner with several agents in Maryland and Virginia that WANT these listings.
In short, the partnership will entail the agent and I sharing in the expense of Step 1: Obtaining Leads.
I'll work the leads thru my system to determine if the lead is looking for SPEED (Investment Deal for me) or ROI (Listing for the Agent).
In the years I've been tracking my leads, I've learned that roughly 2-3% of leads coming thru my system are viable Investment Deals for me. I've also seen that roughly 20% of those leads ultimately list their home ... within 6-9 months ... on the MLS with an agent.
Easy Math ... For every 100 leads that I Obtain:
2-3 will be Investment Deals for Me
20 will sell on the MLS within 12 months of hitting my system. Because of the lag in leads turning into listings .. I promise/guarantee that I can/will provide 12 Sold Listings in 12 months for my partner agent.
With my current budget, I project to close 10-12 deals this year.
For each agent I can partner with, I will add 10-12 more deals this year. And for the agent, I'll generate 12 listings with a median GCI of $12,500 == Annual GCI of $150,000 with a marketing expense of $30,000. That calculates to a 400% Return on Investment for the agent.
Are you an agent looking to add, at minimum $150,000 in commission to your bottom line this year?
Do you know an agent that is looking to become a listing agent vs a buyer agent?
Do you know an investor looking to add deals this year, but doesn't want to do the legwork to source and negotiate the deal?
If you .. or anyone you know .. can answer any of these questions with a HELL YES .. let's talk.
Direct: 240-477-2500
[email protected]
Schedule a Call/Zoom
